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Leveraging Business Technology to Drive Growth

There are thousands of technology platforms on the market that are designed to help business grow and become more efficient. With a sea of options and limited resources, however, it can be difficult to understand what is worth the investment and at what stage of your business. Which solutions will truly move the needle? In this presentation, we’ll dive into different types of business technology, everything from project management and internal communications tools to marketing tech meant to help drive revenue.

About the presenter:


Lori Sullivan is Director of Marketing at Fleetio, one of Birmingham’s fastest growing technology companies. She’s a seasoned business-to-business marketer with a focus on digital marketing channels, inbound lead generation and marketing analytics. In her 4+ years at Fleetio, she’s driven revenue growth through marketing, helping to bring the company from $700,000 to over $8 million in annual recurring revenue, Prior to Fleetio, Lori worked in marketing agencies helping various clients build, execute and measure digital marketing programs. With a Masters in Integrated Marketing Communications from Northwestern University, she is also an adjunct marketing professor in UAB’s Collat School of Business and member of UAB’s Marketing and Sales Advisory Board. This year, she was named a Marketer of the Year Finalist by the American Marketing Association’s Birmingham Chapter.

Earlier Event: August 27
Overcoming Business Financial Pitfalls