Recently AWIB member and treasurer, Holly Sherrill, attended Exhibitor Live 2019 at Mandalay Bay, Las Vegas, NV. In addition to exhibiting at the show, Holly also taught a half-day workshop titled “Visual Competitive Audit: A formula for DIY” and a 90-minute workshop titled “Creating Dynamic Demos”.
Holly is President and CEO of Marketech360. She is also a member of the National Association of Women Business Owners (NAWBO), The Women’s Network (TWN) and holds an MBA from Mercer University in Atlanta, GA.
She is a veteran trade show expert, bringing over 25 years’ experience in experiential marketing to trade shows and events. Holly’s specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, and ROI tools and execution. Holly is a regular speaker at national events such as Exhibitor Live, HCEA and Fast Trak.